MARKETING AND SALES DIRECTOR

Sandy Bin 15/F,TOWARD ,BRIGHT CHINA,BUILDING,BEIJING.

OBJECTIVE
A career within sales and marketing.

PROFESSIONAL EXPERIENCE
JOLENE'S Columbia,SC
Marketing Director/Amber Rain,1989-Present

Maximize sales in 19 stores;consistently achieve monthly sales plan.
Recruit/interview /hire,train and develop counter managers and beauty advisors;stress improved customer service and follow through.
Act as liaison between Jolene's and Amber Rain account executives;communicate/execute corporate plans.
Merchandise cases/counters;oversee/organize stock areas;review stock control and productivity books.
Actuate/implement promotional events to generate additional business.Hire/train freelance models to promote business.Conduct product sales and seminars for promotional agencies.
Review and analyze goals and retail sales;interact with general managers and cosmetic buyers.
Organize/supervise 25 clinics and special promotional events.
Marketing Director/Emerald Haze,1984-1989

Responsible for 25 stores and $3 million account.Improved staffing,increased business 30% in spring'89,60% Christmas '88,and 42% Fall'87.
Restructured special events to generate business.Actuated"Days of Haze"program, stressing customer service/follow through;established goals to increase average unit sales,makeovers,and consultations.
Brought account to #2 in the country;exceeded sales goals.
Received numerous Galena Marketing Awards.
EDUCATION
Columbia Institute of Aesthetics,Columbia,SC
Courses in Advanced Makeup Artistry,1988

University of Florida,Gainesville,FL
B.A.,Marketing,1982

PERSONAL
Willing to relocate

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